brand & design systems leader · ai product designer
I design it, then I build it.
Brand and design systems since 2008, AI product design since 2021, and the
front end in between. I own creative end to end and still write the code that ships. My proof isn't a slide deck: it's a working agentic
OS that runs my studio and blocks any claim it can't trace to a source.
claims-audit → every public claim traced to a source · PASS
01 · the centerpiece
DavidOS
DavidOS is the operating system I built for my own life. It runs my studio,
keeps my family's calendar straight, tracks the goals I'm actually trying to hit, and handles
the production work that used to eat my evenings, so one person can operate like a team.
Under the hood: 72 small AI agents, each with a written job description: what
it may read, what it may write, what it must never do. Anything that leaves the
machine waits for my approval. Anything that describes me has to cite a source. That's the part
worth paying attention to. Not that AI does the work, but that it's built so I can
trust what it does.
If you're reading this wondering whether your team could run this way,
with smaller headcount, faster output, and nothing shipped unreviewed, that's exactly what I help
people build. work with me →
one of the OS's dashboard surfaces: the writing pipeline that feeds this site
// what governed actually means, from this week's run logs
claims-auditenforced
Every public artifact (portfolio, case study, bio) is blocked at export unless each claim traces to a dated source file. Audit result: PASS required.
research-agentrebuilt
Caught silently truncating 76% of its results while reporting success. Rebuilt to disclose every dropped item, with 39 regression tests. Silence is now a failure state.
strategy-agentshipped
Portfolio instrument that refuses to write its own report if the prose drifts into advice language. Refusal as a designed feature.
claim-ledgercaught one
Caught a marketing metric my own website overstates. Flagged, held, and removed from every artifact until reconciled. Truth has a schema.
02 · recent work
AI brand & product design, in production
huntington national bank · current
AI-assisted brand production inside a regulated bank
Design and art direction for the Team Huntington golf campaign, through to the email
production and asset governance that ships it. GitHub Copilot workflows that translate Figma
designs into responsive, ADA-conscious Salesforce Marketing Cloud HTML, taking turnaround from days
to hours, with accessibility and compliance review intact. Sitecore Content Hub taxonomy and
governance for 200+ marketing assets, so a distributed team ships from one system.
Owned product design for an enterprise GenAI platform. Designed the onboarding flows and
interaction patterns that took a new enterprise customer's first deployment from 2+ hours to
under 30 minutes.
Creative direction across brand, website, email and marketing, with an agency executing
and ad spend under my control. I was the only designer, so I built it too: the brand
identity, the design system, and a Claude Code content workflow that took output from 4 to
12+ pieces a month.
Not mockups. Running software and real artifacts, designed by me and produced
through DavidOS pipelines. This is what "working with AI" actually looks like when the
taste stays human and the production system does the lifting.
Sideline assistantoffline tap-to-sub lineup board for the team I coach. Equal-play engine, runs with zero connectivityThe Patch Archivea curated military-insignia gallery with its own brand, born as a DavidOS passion laneThis portfolio, self-builtthe OS scrapes my work, checks every claim against a ledger, and typesets the PDF
04 · work with me
Hire the designer who ships the system
I'm David, a designer in Columbus, Ohio. I own creative end to end, from brand and
design systems through the production workflows that ship them, and I write the front end
myself. Everything on this site, including the OS that wrote half the run logs, is working
proof.
huntington national bank · current
