Brand Identity

Blue Line Construction

Blue Line Construction is an emerging construction company that was looking for a logo to help introduce their new brand on Instagram. We went into great detail sketching and narrowing down the look and feel until we had the perfect font and color choice.

The name for Blue Line was inspired by the local NHL team, the Columbus Blue Jackets, so we were purposeful to subtly insert the hockey reference into the logotype.

Once the logo was finalized we worked together on a brand guideline which includes the hockey standard Pantone blue line color as a secondary color.